What is CRM?

CRM stands for Customer Relationship Management (CRM)

Microsoft Dynamics CRM is a comprehensive system that gives results in marketing, sales, and customer service. CRM actually allows learning more about customer needs and behaviors thus permitting to develop stronger relationships with customers. CRM consists of numerous technological components, but thinking about CRM primarily in technological terms is a mistake. It is more accurate to see CRM as a process bringing together lots of pieces of information about customers, trends, responsiveness, sales, and marketing in general.
CRM is currently the main tool used to build better customer relationships, to get existing clients to buy more, and to gain new customers.

The only way to succeed and build a sustainable business is to apply a customer-oriented approach.

Microsoft Dynamics © CRM provides the right mix of features and platform flexibility along with strong corporate viability to help ensure long-term success. Implementing CRM with the solution provider, Awara IT Solutions, should pay off in high returns.

Using the familiar Microsoft Outlook interface and through tight integration with Microsoft Office tools, Microsoft Dynamics CRM is designed to 'work the way you do'; providing a fast, flexible and affordable system that will help you streamline your business processes, improve efficiency and remain competitive.

What companies should use CRM?

In fact, any company starting from 5 users (scalable to thousands) might use Microsoft Dynamics CRM 2013. It enables convenient environment, does not require additional cost for equipment and is easily customizable. Moreover, every organization that operates with clients, visitors, patients or students might use the system

CRM's main benefits for management

  • Comprehensive CRM solution with marketing, sales and service modules offering a full range of customer care.
  • Powerful analytical features, including KPI panels for management and control
  • Standard role user interface which reduces staff training costs
  • Microsoft guarantees efficient online and offline support for existing customers
  • Faster ROI due to low cumulative integration cost

Microsoft Social Listening

Microsoft Social Listening helps you analyze what people are saying on social media — so that you can truly understand what people think about your products, brands, or competitors. This tool is an integral part of Microsoft Dynamics CRM Online. Using Microsoft Social Listening you can:
  • Find out how much of the social conversation is about your topics, and how the volume of posts is changing over time
  • See which sources are driving the most discussions
  • Gain insight into people`s sentiment
  • See all posts in one place
  • Set-up and categorize your search topics to monitor, listen to and analyse what your customers say by adding keywords

What marketing and PR tasks will it solve?
  • Know what people are talking about your company, products, competitors or other audiences from the media
    •    Monitor
    •    Listen to
    •    Analyse
  • Find out how successful your online marketing campaigns are
  • Rate the number of positive, neutral or negative comments
  • Know your influencers

To test and buy Microsoft Social Listening please follow http://www.microsoft.com/en-us/dynamics/social-listening-test-drive.aspx

How to buy?

We would recommend that you use 30-days free trial version of Microsoft Dynamics CRM Online 2013. It will take you about 3 minutes to register, then you can upload data, add information and just test the system yourself. To get this trial and start using Microsoft Dynamics CRM Online 2013, please see: http://www.microsoft.com/ru-ru/dynamics/crm-test-drive.aspx All subscriptions are bought via Microsoft website, Awara will provide assistance if needed.

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For further customization inquiries and integration with financial systems, please feel free to contact Julia.Abramova@awaragroup.com +7 812 244 75 49

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